800+ logos into my craft I’ve learned:

Story-led is supreme

An effective logo is simple + distinct and inspired by your story.
The best part of what I do:

Getting to know a stranger to translate their story into art that evokes emotion.

Watch video

Here’s how
it happens:


1—5 days


gather your story via zoom call or meeting
do applicable research + competitor analysis


~ 2 weeks


100+ pencil sketches
5-6 strongest sketches illustrated + presented in PDF


~ 1 week


gather feedback and explore details
2-3 rounds of refinement



sign-off on logo
deliver logo package & guide
Ready to talk about
your logo?
Contact me

'...he fills in the gaps.'

I own a software development company and he's created 3 logos for our clients. He does more than just capture the vision of a company, he fills in the gaps. It's really worth it to get a dedicated logo designer.
He's a pleasure to work with, incredibly professional, and creative. We'll keep on using him as a logo/branding designer.
J. Clumont
Owner, SwiftlyDeft Ltd

'A genius of logo and icon design'

Josiah is a joy to work with and a creative powerhouse unparalleled in this space. Strongly recommend and would hire him again in a heartbeat!
Jean-Marc Le Doux
Creative Director, Handshake Studios

‘...He's a master at his craft.’

I had first worked with Josiah way back in 2010 and worked with him on multiple branding projects since. Out of all the creatives I've worked with over the years, Josiah stands out in a league of his own. He's a master at his craft, patient with challenging projects, and is an excellent partner for branding your business. From gathering information at the beginning to gathering feedback on designs, he has the entire process down to a frictionless science.
Gregory Varghese
Director Of Technology, Minds + Assembly