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5 Jots from Jost / March 2023

  1. Compilation of top 2022 Projects
    Take a peak at my greyscale compilation of my 2022 logofolio work. Thank you again to all my wonderful clients.

Link to Behance post

  1. Eye Candy: VentureOnward: THE DESIGN AND CURIOSITIES OF 1924US
    I recently received Christian Watson’s book, and it captures the analog craftsmanship of old. The 1924US brand epitomizes this new-old aesthetic beyond the digital. Highly recommend for the coffee table, or design enthusiast.

Link to book on Gestalten

  1. What I’m Reading: Brand Thinking and other Noble Pursuits by Debbie Millman
    Debbie Millman interviews top minds in the branding industry. Overall a very worthwhile read, with several gems throughout.


“What is the most important aspect to consider when creating a brand? For me, it’s all about having a story to tell. This is what will enable you to create an experience around the brand.”

Link to Brand Thinking Book on Amazon

  1. Re-brand I’m Digging: Burberry
    Over the past 5-10 years we saw a massive move to minimalism; it seemed the majority of fashion brands went to the “little black dress” logo style. But now, we could be seeing a trend back to personality, distinction, and detail.

Burberry has gone to the archives to revive the 1901 knight illustration, and a refined version of the title type.

See updated logo and full article on CreativeBloq.com

  1. Style: Flint & Tinder Waxed Trucker Jacket
    I’ve owned this Flint & Tinder Waxed Trucker Jacket for about 2 1/2 years. It’s comfortable, made in the USA, and I’m loving the patina it gets from just wearing the heck out of it.

I wore it in the brand video I did with Matous, AND apparently, you can see Pedro Pascal wearing it in the HBO Last of Us series.

Link to Jacket on Huckberry

Let me know if you have any fun projects on the go or have any questions or comments regarding your brand! Also, let me know if you have any book recommendations.


Josiah Jost