BlogJost Journal

Branding Real Skincare

I had the privilege of working with Real Skin Care, a US-based skincare brand that leveraged off of Pure, Natural, Organic, Understandable Ingredients.

The Scope of work included:

Logo and identity styling design

50+ product label designs

Website Design

Logo Phase

Sketched dozens of ideas - targeting a primarily female, middle to upper class demographic.

After reflecting on the sketches I executed the concepts I felt were strongest to show the client.

Executed Concepts

Chosen Logo Direction

Eventually, the client landed on the very simple type treatment of a leaf coming out of the lower-case 'r' in the title. We then created various seals to use across the product label designs.

From there, we moved onto a label style exploration phase.

Label Styles Explored

We ultimately decided that a clean black and white styling for logo and typography paired with vibrant real photos was the right direction to go.

Chosen Direction

Real Skincare is now launched. My wife and I received a sampling of every product and it all has a very high-quality, lux, natural feel.

Till next time,