Branding Real Skincare
I had the privilege of working with Real Skin Care, a US-based skincare brand that leveraged off of Pure, Natural, Organic, Understandable Ingredients.
The Scope of work included:
Logo and identity styling design
50+ product label designs
Sketched dozens of ideas - targeting a primarily female, middle to upper class demographic.
After reflecting on the sketches I executed the concepts I felt were strongest to show the client.
Chosen Logo Direction
Eventually, the client landed on the very simple type treatment of a leaf coming out of the lower-case 'r' in the title. We then created various seals to use across the product label designs.
From there, we moved onto a label style exploration phase.
Label Styles Explored
We ultimately decided that a clean black and white styling for logo and typography paired with vibrant real photos was the right direction to go.
Real Skincare is now launched. My wife and I received a sampling of every product and it all has a very high-quality, lux, natural feel.
Till next time,