Homeowner Link Re-brand

I worked with Galaxy and female tech entrepreneur Patricia Stockie-Abdallah to re-brand her Homeowner Link app. Their mission is to connect and match service providers with real estate sales agents to grow scalable businesses and make more profitable transactions.

The old logo:

The old logo felt generic, and clumsy to use throughout the identity.

Our target for the re-brand was to develop an identity that could feel more modern/Silicon Valley-ish, and leverage off of a relevant and adaptable icon.

Sketches along the way.

After exploring several ideas, we landed on the chain links/home icon. It conveys the idea of realtors connecting with home-service suppliers, and implements a square, functional icon to use throughout the identity.

The new logo:

The new identity is simple, relevant, distinct, and inspired by the brand's story.