The Tebow Group
Role: Logo design
The Tebow Group is the newly established parent company of Tim and Demi Tebow’s for-profit companies. Their mission is to channel the resources coming in, to be sent out to build Faith, Hope and Love. The logo needed to be stylistically flexible enough to fit along Tim’s masculine brands, and Demi’s more feminine brands.
I developed a custom type that integrates a suggested channel flowing through the negative space of the letters, with a cross subtly shown in the negative space of the E-B section to symbolize the brand’s desire to channel their resources into building Faith, Hope, and Love in Jesus.