Zulio Payments

Role: Logo design, iconography, colors, typography, social media styling

Zulio is a California payment platform that allows vendors to have zero fees. We worked together to develop an identity that is relevant to their unique brand-story and offering.

Their primary value proposition is that the card processing fee is automatically added to each transaction to be absorbed by the customer.

Run a transaction for $50.00 - your deposit is $50.00. I subtly integrated an equal sign into the logo design to associate payments that equal the full invoice/transaction amount.

We landed on a simple, modern, custom type that subtly integrates story into the Z.